Overview
Learning Outcomes
- Fast track your career in digital marketing with an accredited, formal qualification
- Understand the importance and benefits of search engine optimisation
- Discover winning techniques & strategies to improve audience engagement
- Learn how to optimise web content with long and short tail keywords
- Know how to analyse web page performance and measure your results
- Understand how in-bound and out-bound link-building works and why it is important
- Create impactful ad campaigns and utilise online advertising tools effectively
- Learn how to conduct market analysis and how to prepare marketing audits
- Identify the main social media platforms and their unique features
- Deepen your knowledge of the social media landscape and its growth in recent years
Who Is This Course For?
This course applies to the following:- Anyone interested in a career in digital marketing
- Marketing professionals who wish to build their skillset & existing knowledge
- Freelance writers and bloggers who want to learn how to utilise SEO tools
- Small business owners who wish to understand online marketing trends
Career Path
A certificate in SEO and Social Media Marketing will equip you with the core skills required for the following roles:- Digital Marketing Manager
- Digital Marketing Assistant
- SEO Copywriter
- Digital Content Writer
- Blogger
- PPC Executive
Course content
Introduction to SEO
00:30:00
Improve Engagement to Improve Rankings
01:00:00
Make Your Existing Pages Longer
00:30:00
Focus on YouTube SEO
00:30:00
Improve Site Speed
00:30:00
Focus on Topics Instead of Keywords
00:30:00
Build Backlinks
00:15:00
Reporting and Analytics
00:30:00
Technical Optimization
00:30:00
Local SEO and Listings
00:30:00
Guest posting
00:30:00
Effective SEO Tools
01:00:00
Benefits of Online Advertising and AdWords
00:30:00
Choosing a Campaign Type
00:30:00
Measure Your Results
00:30:00
What is Social Media
00:18:00
The Growth of Social Media
00:10:00
Conducting Market Analysis
00:16:00
Auditing Social Media
00:26:00
Corporate Culture and Social Media
00:12:00
Social Media Goals vs. Business Goals
00:10:00
Types of Social Media Platforms
00:08:00
The Social Media Policy
00:40:00
Creative Commons
00:21:00
Brand Marketing
00:27:00
Keyword Selection
00:17:00
Content Marketing on Social Media
00:26:00
Content Development
00:23:00
Understanding the Popular Platforms
03:34:00
Traditional Website Advertising
00:37:00
Social Media Documentation and Schedules
00:29:00
Project Management Software
00:39:00
The Community Manager Role
00:26:00
Importance of Voice Consistency
00:30:00
Organizational Customer Servicen
00:28:00
Social Media Triage
00:14:00
Online versus Personal Interactions
00:26:00
Social Media Analytics
00:27:00
Goal Value
00:43:00
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