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SEO and Social Media Marketing

(26 students)

This course includes:

06:32:00 hours

CPD Accreditation

51 units

Full lifetime access

Access on mobile and TV

Certificate of completion

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Overview

Stay one step ahead of your competitors with digital content and ad campaigns that really work. Whether you are a small business owner, aspiring marketing professional or freelance blogger, this SEO and Social Media Marketing course will teach you the techniques and tools to engage your audience and drive maximum traffic to your web pages. We will show you the winning formula for turning clicks into conversions, by introducing best practices that every digital marketer should know. Learn how to optimise your content through keywords, analyse audience engagement, utilise link-building, and so much more. By the end of this course, you’ll be able to navigate each social media platform with ease, making the most of their key features and tools. Not only that, but you will become an expert in monitoring web page performance, with step-by-step guidance on Google Analytics. Enrol in this best-selling course today and watch your web page rankings increase in no time!

Learning Outcomes

  • Fast track your career in digital marketing with an accredited, formal qualification
  • Understand the importance and benefits of search engine optimisation
  • Discover winning techniques & strategies to improve audience engagement
  • Learn how to optimise web content with long and short tail keywords
  • Know how to analyse web page performance and measure your results
  • Understand how in-bound and out-bound link-building works and why it is important
  • Create impactful ad campaigns and utilise online advertising tools effectively
  • Learn how to conduct market analysis and how to prepare marketing audits
  • Identify the main social media platforms and their unique features
  • Deepen your knowledge of the social media landscape and its growth in recent years

Who Is This Course For?

This course applies to the following:
  • Anyone interested in a career in digital marketing
  • Marketing professionals who wish to build their skillset & existing knowledge
  • Freelance writers and bloggers who want to learn how to utilise SEO tools
  • Small business owners who wish to understand online marketing trends

Career Path

A certificate in SEO and Social Media Marketing will equip you with the core skills required for the following roles:
  • Digital Marketing Manager
  • Digital Marketing Assistant
  • SEO Copywriter
  • Digital Content Writer
  • Blogger
  • PPC Executive
Course content

Module 01: SEO Basics

What Is Search Engine Optimization?

01:00:00

Search Engines That Use SEO

01:00:00

Using SEO In Website Text

01:00:00

Using SEO For Google Ads

01:00:00

Using SEO For Article Marketing

01:00:00

Using SEO In Press Releases

00:30:00

Using Longtail Keywords

00:30:00

Using Google To Discover The Best Keywords

00:30:00

SEO For Video Ads

00:30:00

SEO In Photos

00:30:00

Blogging With SEO Marketing

01:00:00

Using A SEO Company

01:00:00

Introduction to SEO

00:30:00

Improve Engagement to Improve Rankings

01:00:00

Make Your Existing Pages Longer

00:30:00

Focus on YouTube SEO

00:30:00

Improve Site Speed

00:30:00

Focus on Topics Instead of Keywords

00:30:00

Build Backlinks

00:15:00

Reporting and Analytics

00:30:00

Technical Optimization

00:30:00

Local SEO and Listings

00:30:00

Guest posting

00:30:00

Effective SEO Tools

01:00:00

Benefits of Online Advertising and AdWords

00:30:00

Choosing a Campaign Type

00:30:00

Measure Your Results

00:30:00

What is Social Media

00:18:00

The Growth of Social Media

00:10:00

Conducting Market Analysis

00:16:00

Auditing Social Media

00:26:00

Corporate Culture and Social Media

00:12:00

Social Media Goals vs. Business Goals

00:10:00

Types of Social Media Platforms

00:08:00

The Social Media Policy

00:40:00

Creative Commons

00:21:00

Brand Marketing

00:27:00

Keyword Selection

00:17:00

Content Marketing on Social Media

00:26:00

Content Development

00:23:00

Understanding the Popular Platforms

03:34:00

Traditional Website Advertising

00:37:00

Social Media Documentation and Schedules

00:29:00

Project Management Software

00:39:00

The Community Manager Role

00:26:00

Importance of Voice Consistency

00:30:00

Organizational Customer Servicen

00:28:00

Social Media Triage

00:14:00

Online versus Personal Interactions

00:26:00

Social Media Analytics

00:27:00

Goal Value

00:43:00

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