Email Marketing for Beginners

(12 students)

This course includes:

  • list-favs2 hours
  • list-favsCPD Accreditation
  • list-favs18 units
  • list-favsFull lifetime access
  • list-favsAccess on mobile and TV
  • list-favsCertificate of completion
course plublisher
Course Cloud

Key Concepts Covered by This Free Course:

  • Gain a comprehensive understanding of email marketing fundamentals and strategies.
  • Learn how to build and grow an email list effectively to maximise reach.
  • Develop skills in crafting compelling email copy that engages and converts.
  • Explore email analytics and automation tools to optimise campaign performance.
  • Understand the importance of maintaining email lists through surveys for better targeting.
  • Acquire knowledge on leveraging email marketing as a valuable component of online marketing.


Welcome to Email Marketing for Beginners, where you will learn how to harness the power of email marketing to grow your business or brand. With the rise of digital marketing, email marketing has become a vital tool in reaching and engaging with customers. In this course, you will learn the fundamentals of email marketing, including how to build and grow your email list, write effective email copy, and analyse and optimise email campaigns.

Our course will guide you through each module, from building your email list to using email analytics and automation tools. You will gain hands-on experience through practical exercises and real-world case studies, giving you the confidence to apply your new skills to your own business or brand. Whether you’re new to email marketing or looking to refresh your knowledge, this course will provide you with the essential knowledge and strategies to succeed. 

Course Benefits 

In this course, you will learn how to leverage email marketing to increase your online presence and drive business growth. You will develop a deep understanding of the fundamental principles of email marketing and gain the skills to create effective email campaigns. Through exercises, you will learn how to build and grow your email list, write engaging email copy, and analyse email marketing data to optimise your campaigns. By the end of this course, you will be equipped with the knowledge and skills to create successful email marketing campaigns that drive results for your business or brand.

Career Path 

  • Email Marketing Specialist: Create and implement email marketing campaigns to drive engagement and conversions.
  • Digital Marketing Coordinator: Assist in developing and executing comprehensive digital marketing strategies, including email campaigns.
  • Marketing Automation Manager: Utilise automation tools to streamline marketing processes, including email campaigns, for optimal efficiency.
  • Content Marketing Strategist: Develop content-driven email marketing strategies to attract and retain customers.
  • Customer Relationship Manager: Nurture customer relationships through targeted email communication and personalised campaigns.
  • E-commerce Marketing Manager: Leverage email marketing to drive sales and customer retention for online businesses.

Course content

  • video Email Marketing 2019 Beginners Guide – Overview

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About Course Publisher

Course Cloud
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Course Cloud is a leading online education platform based out of the UK. With a focus on job-applicable skills, all courses provided by Course Cloud are relevant, updated and qualityful. Topics like IT & technology, business, marketing, finance, design, management, teaching, healthcare, fitness, accounting and personal development are covered by Course Cloud. More recently, skilled trades or technical job training has been delivered with research-backed detailed courses. People with vocational careers can easily get complete training from Course Cloud with accredited courses. Thousands of students have successfully shown growth in their careers and progressed rapidly with the help of Course Cloud. Course Cloud offers a range of delivery methods like instructor-led training, learner-interactive lessons, slide and voice-over sessions, and video and text-based courses. Along with these, tutor support and study materials make these courses easy to complete and difficult to forget. Learners with an internet connection can access these courses from any device and from anywhere. Experiencing the best self-paced courses is now simpler than ever.