Explore Courses
Get Certificate
Discover Careers

Principles of Digital Marketing

(5 students)

This course includes:

01:48:00 hours

CPD Accreditation

7 units

Full lifetime access

Access on mobile and TV

Certificate of completion


Key Concepts Covered by This Free Course:

  • Gain foundational knowledge of digital marketing strategies and techniques.
  • Analyze the strengths and weaknesses of various digital marketing approaches.
  • Master search engine optimization to improve online visibility.
  • Leverage internet facilities for targeted information and audience engagement.
  • Develop effective digital marketing messages using various devices and platforms.
  • Integrate CRM systems and digital technologies to enhance marketing campaigns.

Course Overview

Discover the power of digital marketing with our Principles of Digital Marketing course, designed to provide you with essential knowledge and skills in this fast-growing field. This comprehensive program covers a broad range of topics, from search engine optimization and internet facilities to digital marketing devices and CRM system integration. Our expertly curated curriculum combines theoretical insights with practical applications, ensuring a well-rounded learning experience. By focusing on key digital marketing strategies and techniques, you will be empowered to drive growth and engage your target audience effectively. Seize the opportunity to invest in your future and excel in the world of digital marketing with this dynamic course.

Course Benefits

The Principles of Digital Marketing course offers numerous benefits tailored to help you excel in your professional journey. By honing your skills in digital marketing strategies, search engine optimization, and audience engagement, you will develop a versatile skill set that is applicable across multiple industries. This comprehensive course equips you with the tools needed to address real-world challenges and contribute to your organization's success. Additionally, the course will enhance your ability to leverage CRM systems and digital technologies for more effective marketing campaigns. As you gain proficiency in these crucial areas, you will become a valuable candidate in the competitive job market. Boost your skillset, build your confidence, and take control of your career with this all-encompassing course.

Career Path

  • Digital Marketing Specialist: Design and execute effective digital marketing strategies.
  • SEO Analyst: Optimize websites for improved search engine rankings and visibility.
  • Content Marketing Manager: Develop engaging content for targeted audiences.
  • Social Media Strategist: Utilize social networks to tailor marketing and expand reach.
  • CRM System Analyst: Integrate CRM systems to enhance marketing campaigns and customer relations.
  • Digital Marketing Consultant: Offer expert advice on digital marketing strategies for businesses.
Course content

Principles of Digital Marketing

1: Introduction to Digital Marketing


2: Strengths and Weaknesses of Digital Marketing


3: Search Engine Optimisation


4: Internet Facilities for Targeted Information


5: Digital Marketing Devices and Messages


6: CRM System and Digital Technologies


7: Potential for Marketing to Social Network and Tailoring Marketing


Learners Who Took This Course Also Enrolled In

Complete This CPD Accredited Course & Get Your Framed Certificate!


Certify Your Skills

A CPD accredited Adams Diploma/Certificate certifies the skills you’ve learned.

Stand Out From The Crowd

Add your Adams Certification to your resume and stay ahead of the competition.

Advance in Your Career

Share your Adams Certification with potential employers to show off your skills and capabilities.

Certificate Promo
Adams Academy Logo

At Adams Academy, we're reinventing the online learning landscape by creating an immersive global platform with a wide range of engaging and top-notch courses. Our thriving learner and course provider community accommodates many interests and academic levels, building a culture where curiosity flourishes and potential is awakened.

Beaufort House, 15 St Botolph Street, London EC3A 7BB
Adams Learning facebook profile - /adamsacademylive

© 2023 Adams Academy Inc. All rights reserved.