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Market Research & Analysis

(4 students)

This course includes:

01:45:00 hours

CPD Accreditation

7 units

Full lifetime access

Access on mobile and TV

Certificate of completion


Key Concepts Covered by This Free Course:

  • Understand the fundamentals of market research and its significance.
  • Identify advantages and disadvantages of various market research approaches.
  • Recognize challenges in developing effective market research plans.
  • Master the market research process and its implementation.
  • Learn market segmentation techniques and their applications.
  • Analyze competitors and leverage technology in market research.

Course Overview

Embark on a journey to understand the intricacies of market research and analysis with our comprehensive course. This program covers the essentials of market research, including its advantages, disadvantages, and potential challenges in developing a market research plan. Learn the market research process, explore market segmentation techniques, and conduct competitor analysis for effective decision-making. Discover the impact of technology on market research and learn how to use cutting-edge tools to stay ahead of the competition in today's fast-paced market.

Course Benefits

Our Market Research & Analysis course offers in-depth knowledge of the market research process, enabling you to make informed decisions and improve business performance. By understanding the advantages and disadvantages of various research approaches, you'll be better equipped to create effective market research plans. As you learn market segmentation techniques and delve into competitor analysis, you'll gain insights that help you stay ahead in your industry. By leveraging technology in market research, you'll be prepared to adapt to the ever-changing business landscape and excel in your career.

Career Path

  • Market Research Analyst - Analyze market data and trends for informed decision-making.
  • Marketing Strategist - Develop marketing strategies based on market research insights.
  • Business Consultant - Advise organizations on market opportunities and strategies.
  • Brand Manager - Manage and develop brands using market research findings.
  • Consumer Insights Analyst - Study consumer behavior and preferences to drive marketing efforts.
  • Product Manager - Utilize market research to develop and improve products and services.
Course content

Market Research & Analysis

01: Introduction to Market Research


02: Advantages and Disadvantages of Market Research


03: Difficulties in Developing Market Research Plan


04: Market Research Process


05: Market Segmentation


06: Competitor Analysis and Research Report


07: Technology in Market Research


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