Branding Creating and Managing Your Corporate Brand

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This course includes:

02:18:00 hours

CPD Accreditation

11 units

Full lifetime access

Access on mobile and TV

Certificate of completion

Course Publisher

One Education

Key Concepts Covered by This Free Course:

Understanding the concept of brand and branding
Creating a brand identity that aligns with your business values
Managing your brand's reputation in the market
Measuring the effectiveness of your branding efforts
Launching your brand in the market with the right strategies
Analysing your brand's performance and making necessary adjustments
Building a strong brand that resonates with your target audience

Course Overview: In today's competitive business world, building a strong brand is essential to stand out from the crowd. This free course, "Branding Creating and Managing Your Corporate Brand," is designed to equip you with the necessary skills to create and manage a powerful brand that resonates with your target audience. The course begins with an introduction to the concept of brand and branding, followed by a deep dive into the key aspects of creating and managing a brand. You will learn how to go beyond the brand and build a brand identity that aligns with your business values. You will also discover how to measure the effectiveness of your branding efforts and launch your brand in the market with the right strategies. Course Benefits: By taking this course, you'll gain a deep understanding of the importance of branding and how it can positively impact your business. You'll learn how to create and manage a strong brand that resonates with your target audience, which can help increase brand loyalty, attract new customers, and improve your bottom line. Moreover, the skills and knowledge you'll gain from this course can provide you with new career opportunities. You'll be able to apply your newfound branding skills to your current role or seek out new positions that require a strong understanding of branding and marketing strategies. Career Path:

Brand Manager: Responsible for developing and executing brand strategies, managing brand reputation, and ensuring brand consistency.
Marketing Manager: Responsible for developing and implementing marketing campaigns, managing marketing budgets, and measuring campaign effectiveness.
Digital Marketing Specialist: Responsible for developing and implementing digital marketing strategies, managing social media channels, and measuring digital campaign effectiveness.
Advertising Manager: Developed and executed advertising campaigns, managed advertising budgets, and measure campaign effectiveness.
Public Relations Manager: Responsible for managing a company's public image, developing PR strategies, and executing PR campaigns.

Course content

Branding Creating and Managing Your Corporate Brand

01: Brand Name & Slogan