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Think about the last time you scrolled through your social media feed and saw an advertisement for a product you later purchased. That’s the power of digital marketing.
Digital Marketers specialize in using digital channels such as social media, email, and websites to reach target audiences and drive engagement, leads, and sales.
Strategic Marketer
Marketing is a key driver of business success, but not all marketing approaches are created equal. Enter the Strategic Marketer – a professional who develops and implements marketing strategies designed to achieve specific business goals and drive growth. They analyze market trends and consumer behavior, identify opportunities and challenges, and create and execute plans to reach and engage target audiences. This role requires a unique combination of creativity and data analysis skills, as well as strong communication and collaboration abilities.
What is the Average Annual Salary of 'Strategic Marketer'?
$115,868
USA
£67,070
UK
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Introduction
A Strategic Marketer is a professional who is responsible for developing, implementing, and overseeing marketing strategies that align with the overall business goals and objectives. They play a key role in creating a strong brand image, reaching the target audience, and driving sales and revenue growth.
Also known as
- Marketing Planner
- Brand Strategist
- Marketing Coordinator
- Marketing Campaign Manager
The first ever TV commercial was broadcast in 1941 in the United States and advertised a Bulova watch.
Typical Job Responsibilities
A Strategic Marketer would typically need to:
- Conduct market research and analysis to identify trends, opportunities, and threats
- Define target audiences and develop marketing plans and campaigns that cater to their needs
- Collaborate with the design, product, and sales teams to create effective marketing materials
- Measurer and evaluate the effectiveness of marketing campaigns and make data-driven decisions to improve performance
- Stay up-to-date with industry trends and best practices to stay ahead of the competition
- Build and maintain strong relationships with partners, suppliers, and other stakeholders
Standard Work Environment
Strategic Marketers typically work in an office environment, but some may also work from home or remotely. They often work in fast-paced, dynamic environments and may collaborate with teams across departments and locations.
Work Schedule
The work schedule of a Strategic Marketer may vary, depending on the company and the specific role. Some positions may require evening and weekend work, particularly for events and campaigns.
Employers
Employers of Strategic Marketers include:
- Advertising agencies
- Corporations
- Non-profit organizations
- Government agencies
- Consulting firms
- Marketing and PR firms
- E-commerce and technology companies
- Retail companies
- Healthcare and pharmaceutical companies
- Financial institutions.
Unions / Professional Organizations
Strategic Marketers may be members of professional organizations such as the American Marketing Association (AMA) or the Institute of Practitioners in Advertising (IPA). These organizations provide networking opportunities, training and development programs, and a platform to stay up-to-date with the latest industry trends and best practices.
Workplace Challenges
Some of the challenges that Strategic Marketers may face include
- Staying ahead of a rapidly evolving industry
- Balancing creativity and innovation with data-driven decisions
- Keeping up with the ever-changing needs and preferences of target audiences
- Managing complex projects and tight deadlines
Projected Career Map
With the increasing importance of digital marketing and the need for businesses to stay ahead of the competition, the demand for Strategic Marketers is expected to grow. Career progression in this field may involve advancing to senior leadership positions such as Marketing Director or Chief Marketing Officer.
Job prospects
The job prospects for Strategic Marketers are generally positive, with a projected growth rate of 9% from 2019-2029, according to the U.S. Bureau of Labor Statistics.
Beneficial Professional Development
Continuous professional development is essential for success as a Strategic Marketer. Some of the beneficial activities include attending conferences and workshops, taking courses and certifications, and keeping up-to-date with the latest industry trends and best practices.
Conclusion
A career as a Strategic Marketer offers a dynamic and rewarding experience with opportunities for personal and professional growth. With the increasing importance of marketing, the demand for Strategic Marketers is expected to grow, offering a bright future for those who pursue this career path.
Advice from the Wise
Don’t find customers for your products; find products for your customers.
Holland Codes, people in this career generally possess the following traits
R
Realistic
I
Investigative
A
Artistic
Social
E
Enterprising
C
Conventional
United Nations' Sustainable Development Goals that this career profile addresses
