Digital Marketer

Think about the last time you scrolled through your social media feed and saw an advertisement for a product you later purchased. That’s the power of digital marketing.
Digital Marketers specialize in using digital channels such as social media, email, and websites to reach target audiences and drive engagement, leads, and sales.

What is the Average Annual Salary of 'Digital Marketer'?


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Digital marketing is a rapidly growing field, with businesses of all sizes investing in it to reach their target audience and stay competitive. A Digital Marketer is the mastermind behind these successful digital campaigns. With the increasing use of technology and the internet, the role of a Digital Marketer is becoming increasingly crucial for businesses looking to reach their marketing goals.

Also Known as 

  • Digital Marketing Specialists
  • Digital Marketing Managers
  • Digital Marketing Strategists
  • Digital Campaign Managers
  • Digital Marketing Analysts
  • Online Marketing Specialist
  • Digital Content Marketers.
88% of customers check online reviews before making a purchase

Typical Job Responsibilities

The typical job responsibilities are –

  • Conducting market research to understand target audiences and the competitive landscape
  • Developing and implementing digital marketing campaigns across channels such as email, social media, search engines, and mobile apps
  • Creating and managing digital content, such as website pages, blog posts, and social media posts
  • Measuring and analyzing the performance of digital marketing campaigns and making data-driven decisions to optimize results
  • Collaborating with other departments, such as product development and sales, to ensure digital marketing efforts are aligned with the overall business strategy
  • Staying up-to-date on industry trends and emerging technologies to incorporate into marketing strategies

Standard Work Environment

Digital Marketers typically work in a fast-paced and dynamic office environment, with a heavy emphasis on the use of technology. They collaborate with cross-functional teams, including design, content, and technology teams, to develop and execute successful digital marketing campaigns. 

Work Schedule

This role may require long hours, including evenings and weekends, to meet project deadlines and ensure digital marketing campaigns are executed effectively. Some travel may also be required for trade shows, events, or to meet with clients and partners.


Employers of Digital Marketers include:

  • Advertising and marketing agencies
  • In-house marketing departments of brands or companies
  • E-commerce websites and online retailers
  • Digital media and technology companies
  • Social media and content marketing companies
  • Public relations and communication firms
  • Freelance or consultant Digital Marketers working with multiple clients

Unions / Professional Organizations

Digital Marketers may be members of professional organizations such as the Digital Marketing Institute (DMI) or the Interactive Advertising Bureau (IAB). These organizations provide opportunities for networking, career development, and access to industry events and research.

Workplace Challenges

  • Keeping up with the constantly changing digital marketing landscape
  • Balancing the need for creativity with the need for data-driven decision-making
  • Managing budgets and resources effectively to achieve marketing goals
  • Staying ahead of the competition and adapting to new technologies

Projected Career Map

Digital Marketers may start as entry-level marketing coordinators and work their way up to become marketing managers, directors, or executives. With experience and additional education, they may also move into related roles such as social media management, web development, or analytics.

Job prospects

The demand for Digital Marketers is expected to grow as businesses continue to recognize the importance of digital marketing in reaching and engaging target audiences. According to the Bureau of Labor Statistics, employment of marketing managers is projected to grow 8% from 2019 to 2029, faster than the average for all occupations.

Beneficial Professional Development

Continued professional development is important for Digital Marketers to stay up-to-date with the latest trends and technologies in the digital marketing industry. This can be achieved through attending conferences and workshops, earning certifications, and participating in online courses and webinars.


Digital Marketers play a crucial role in creating and executing marketing strategies that leverage digital technologies to reach and engage target audiences. With a combination of creativity and data-driven decision-making, they are responsible for building brand awareness, generating demand, and achieving marketing goals in the digital space. The field offers a variety of career growth opportunities and a positive job outlook.

Advice from the Wise

When creating content, be the best answer on the internet.


Holland Codes, people in this career generally possess the following traits













United Nations' Sustainable Development Goals that this career profile addresses

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