adams-academy-logo
Explore Courses
Get Certificate
Discover Careers
More

Marketing

(5 students)

This course includes:

13:50:00 hours

CPD Accreditation

17 units

Full lifetime access

Access on mobile and TV

Certificate of completion

Share:
One Education
Course Publisher

One Education

Learning Outcomes:

  • Understand the fundamental principles and concepts of marketing.
  • Analyse the marketing process and its key components.
  • Develop and implement strategic marketing plans.
  • Evaluate the marketing environment and its impact on marketing decisions.
  • Apply market segmentation techniques to identify target audiences.
  • Comprehend consumer buying behaviour and its implications for marketing.
  • Analyse business markets and buying behaviour to develop effective marketing strategies.

Course Overview:

Our Marketing course provides a comprehensive and in-depth understanding of the fundamentals of marketing. The course covers various topics, including the marketing process, strategic marketing, market segmentation, consumer buying behaviour, and marketing research. Through a combination of theoretical and practical learning, you will develop the aptitude to create and implement effective marketing strategies. Our course covers all aspects of marketing, including product strategy, branding, pricing strategy, marketing channels, and integrated marketing communications. By the end of the course, you will have a thorough understanding of the marketing landscape and the tools to succeed in this dynamic field. Our course is suitable for individuals at all experience levels, from beginners to professionals seeking to enhance their skills.

Course Benefits:

The Marketing course provides a range of benefits to individuals seeking to excel in the field of marketing. Through our comprehensive curriculum, you will develop the knowledge needed to create and implement effective marketing strategies. Our course is designed to provide you with a solid foundation in marketing, equipping you with the insights needed to excel in various roles, including product management, brand management, and marketing research. By the end of the course, you will have the wisdom to analyse market trends, identify target audiences, and develop marketing plans that drive business growth.

Career Path:

  • Marketing Manager - Develops and implements marketing strategies to promote products or services.
  • Brand Manager - Develops and executes brand strategies to enhance brand awareness and equity.
  • Market Research Analyst - Collects and analyses data to identify market trends and consumer preferences.
  • Product Manager - Manages the development and launch of new products or services.
  • Advertising Manager - Oversees the development and execution of advertising campaigns.
  • Sales Manager - Manages a sales team and develops sales strategies to achieve revenue targets.
Course content

Module 01: Basics of Marketing

Basics of Marketing

00:49:00

The Marketing Process

00:49:00

Strategic Marketing

00:11:00

Marketing Environment

00:29:00

Market Segmentations

00:52:00

Consumer Buying Behaviour

00:12:00

Business Markets and Buying Behaviour

00:52:00

Marketing Research

00:48:00

Product Strategy

00:55:00

Branding Strategy

00:39:00

Product Life Cycle

00:33:00

Pricing Strategy

01:15:00

Marketing Channels

01:14:00

Integrated Marketing Communications

01:00:00

Advertising and Sales Promotion

01:00:00

Personal Selling and Public Relations

01:18:00

Direct and Digital Marketing

00:54:00

Complete This CPD Accredited Course & Get Your Framed Certificate!

vector

Certify Your Skills

A CPD accredited Adams Diploma/Certificate certifies the skills you’ve learned.

Stand Out From The Crowd

Add your Adams Certification to your resume and stay ahead of the competition.

Advance in Your Career

Share your Adams Certification with potential employers to show off your skills and capabilities.

Certificate Promo

About Course Publisher

One Education
One Education

238 Courses

One Education offers a range of courses designed to advance your professional skills, boost your CV and enhance your career. All our courses offer a variety of learning materials including video and audio lectures, online exams, test areas, as well as traditional handouts.

Adams Academy Logo

At Adams Academy, we're reinventing the online learning landscape by creating an immersive global platform with a wide range of engaging and top-notch courses. Our thriving learner and course provider community accommodates many interests and academic levels, building a culture where curiosity flourishes and potential is awakened.

Beaufort House, 15 St Botolph Street, London EC3A 7BB
Adams Learning facebook profile - /adamsacademylive
Twitter
Instagram
Linkedin
Google
Youtube
Youtube

© 2023 Adams Academy Inc. All rights reserved.