Learning Outcomes:
- Understand the fundamental principles and concepts of marketing.
- Analyse the marketing process and its key components.
- Develop and implement strategic marketing plans.
- Evaluate the marketing environment and its impact on marketing decisions.
- Apply market segmentation techniques to identify target audiences.
- Comprehend consumer buying behaviour and its implications for marketing.
- Analyse business markets and buying behaviour to develop effective marketing strategies.
Course Overview:
Our Marketing course provides a comprehensive and in-depth understanding of the fundamentals of marketing. The course covers various topics, including the marketing process, strategic marketing, market segmentation, consumer buying behaviour, and marketing research. Through a combination of theoretical and practical learning, you will develop the aptitude to create and implement effective marketing strategies. Our course covers all aspects of marketing, including product strategy, branding, pricing strategy, marketing channels, and integrated marketing communications. By the end of the course, you will have a thorough understanding of the marketing landscape and the tools to succeed in this dynamic field. Our course is suitable for individuals at all experience levels, from beginners to professionals seeking to enhance their skills.Course Benefits:
The Marketing course provides a range of benefits to individuals seeking to excel in the field of marketing. Through our comprehensive curriculum, you will develop the knowledge needed to create and implement effective marketing strategies. Our course is designed to provide you with a solid foundation in marketing, equipping you with the insights needed to excel in various roles, including product management, brand management, and marketing research. By the end of the course, you will have the wisdom to analyse market trends, identify target audiences, and develop marketing plans that drive business growth.Career Path:
- Marketing Manager - Develops and implements marketing strategies to promote products or services.
- Brand Manager - Develops and executes brand strategies to enhance brand awareness and equity.
- Market Research Analyst - Collects and analyses data to identify market trends and consumer preferences.
- Product Manager - Manages the development and launch of new products or services.
- Advertising Manager - Oversees the development and execution of advertising campaigns.
- Sales Manager - Manages a sales team and develops sales strategies to achieve revenue targets.
Course content
The Marketing Process
00:49:00
Strategic Marketing
00:11:00
Marketing Environment
00:29:00
Market Segmentations
00:52:00
Consumer Buying Behaviour
00:12:00
Business Markets and Buying Behaviour
00:52:00
Marketing Research
00:48:00
Product Strategy
00:55:00
Branding Strategy
00:39:00
Product Life Cycle
00:33:00
Pricing Strategy
01:15:00
Marketing Channels
01:14:00
Integrated Marketing Communications
01:00:00
Advertising and Sales Promotion
01:00:00
Personal Selling and Public Relations
01:18:00
Direct and Digital Marketing
00:54:00
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About Course Publisher
One Education
238 Courses
One Education offers a range of courses designed to advance your professional skills, boost your CV and enhance your career. All our courses offer a variety of learning materials including video and audio lectures, online exams, test areas, as well as traditional handouts.
