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(5 students)

This course includes:

13:50:00 hours

CPD Accreditation

17 units

Full lifetime access

Access on mobile and TV

Certificate of completion

One Education
Course Publisher

One Education

Learning Outcomes:

  • Understand the fundamental principles and concepts of marketing.
  • Analyse the marketing process and its key components.
  • Develop and implement strategic marketing plans.
  • Evaluate the marketing environment and its impact on marketing decisions.
  • Apply market segmentation techniques to identify target audiences.
  • Comprehend consumer buying behaviour and its implications for marketing.
  • Analyse business markets and buying behaviour to develop effective marketing strategies.

Course Overview:

Our Marketing course provides a comprehensive and in-depth understanding of the fundamentals of marketing. The course covers various topics, including the marketing process, strategic marketing, market segmentation, consumer buying behaviour, and marketing research. Through a combination of theoretical and practical learning, you will develop the aptitude to create and implement effective marketing strategies. Our course covers all aspects of marketing, including product strategy, branding, pricing strategy, marketing channels, and integrated marketing communications. By the end of the course, you will have a thorough understanding of the marketing landscape and the tools to succeed in this dynamic field. Our course is suitable for individuals at all experience levels, from beginners to professionals seeking to enhance their skills.

Course Benefits:

The Marketing course provides a range of benefits to individuals seeking to excel in the field of marketing. Through our comprehensive curriculum, you will develop the knowledge needed to create and implement effective marketing strategies. Our course is designed to provide you with a solid foundation in marketing, equipping you with the insights needed to excel in various roles, including product management, brand management, and marketing research. By the end of the course, you will have the wisdom to analyse market trends, identify target audiences, and develop marketing plans that drive business growth.

Career Path:

  • Marketing Manager - Develops and implements marketing strategies to promote products or services.
  • Brand Manager - Develops and executes brand strategies to enhance brand awareness and equity.
  • Market Research Analyst - Collects and analyses data to identify market trends and consumer preferences.
  • Product Manager - Manages the development and launch of new products or services.
  • Advertising Manager - Oversees the development and execution of advertising campaigns.
  • Sales Manager - Manages a sales team and develops sales strategies to achieve revenue targets.
Course content

Module 01: Basics of Marketing

Basics of Marketing


The Marketing Process


Strategic Marketing


Marketing Environment


Market Segmentations


Consumer Buying Behaviour


Business Markets and Buying Behaviour


Marketing Research


Product Strategy


Branding Strategy


Product Life Cycle


Pricing Strategy


Marketing Channels


Integrated Marketing Communications


Advertising and Sales Promotion


Personal Selling and Public Relations


Direct and Digital Marketing


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About Course Publisher

One Education
One Education

238 Courses

One Education offers a range of courses designed to advance your professional skills, boost your CV and enhance your career. All our courses offer a variety of learning materials including video and audio lectures, online exams, test areas, as well as traditional handouts.

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