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Key Account Management Course

(1 students)

This course includes:

05:24:00 hours

CPD Accreditation

12 units

Full lifetime access

Access on mobile and TV

Certificate of completion


Key Concepts Covered by This Free Course:

  • Understand the fundamental concepts and objectives of Key Account Management.
  • Identify key accounts and determine their importance to the business.
  • Apply the principles of Key Account Management to build relationships and deliver value to key accounts.
  • Develop effective key account plans that align with business objectives.
  • Understand the importance of record-keeping and analysis in Key Account Management.
  • Develop the skills and qualities of a successful Key Account Manager.

Course Overview 

If you're looking to take your sales career to the next level, then our Key Account Management Course is for you. With a focus on building strong relationships with your most valuable clients, you'll learn the skills needed to increase sales, boost customer loyalty, and drive business growth. Our course is designed for sales professionals who want to understand the principles of Key Account Management and learn how to implement them successfully in their own organization. Our course covers everything from identifying key accounts and building relationships to developing effective key account plans and delivering value to your clients. You'll also learn the importance of record-keeping and analysis in Key Account Management, as well as the skills and qualities needed to be a successful Key Account Manager. With our course, you'll be able to develop your sales career and make a real impact on your organization's bottom line.

Course Benefits 

By taking our Key Account Management Course, you'll gain the skills and knowledge needed to become a successful Key Account Manager. You'll learn how to identify your most valuable clients, build strong relationships with them, and deliver value that drives business growth. Our course also covers key account planning, record-keeping, and analysis, which are essential skills for any sales professional. Our course is designed for sales professionals who want to take their career to the next level. By completing our course, you'll be able to:
  • Increase sales by developing stronger relationships with key clients
  • Boost customer loyalty by delivering value that meets their needs
  • Drive business growth by identifying new opportunities and developing effective key account plans
  • Improve your record-keeping and analysis skills, which are essential for effective Key Account Management

Career Path 

  • Key Account Manager - Responsible for managing the relationship with the organization's most important clients, identifying opportunities for growth, and ensuring customer satisfaction.
  • Sales Manager - Responsible for managing a sales team, setting sales targets, and developing sales strategies that drive business growth.
  • Business Development Manager - Responsible for identifying new business opportunities, developing relationships with potential clients, and driving revenue growth.
  • Account Executive - Responsible for managing the day-to-day relationship with clients, responding to their needs and concerns, and ensuring customer satisfaction.
  • Customer Success Manager - Responsible for ensuring that clients achieve their desired outcomes by using the organization's products or services, building strong relationships, and identifying opportunities for growth.
  • Marketing Manager - Responsible for developing marketing strategies that drive business growth, identifying new opportunities, and building relationships with key clients.
Course content

Key Account Management Course

01: Introduction to Key Account Management


02: Purpose of Key Account Management


03: Understanding Key Accounts


04: Elements of Key Account Management


05: What Makes a Good Key Account Manager


06: Building and Delivering Value to Key Accounts


07: Key Account Planning


08: Business Customer Marketing and Development


09: Developing Key Relationships


10: The Importance of Record Keeping for Key Account Management


11: Internal KAM Aspects


12: The Value Proposition


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