Introduction to Customer Relationship Management

(2 students)

This course includes:

  • list-favs1 hour, 23 minutes
  • list-favsCPD Accreditation
  • list-favs7 units
  • list-favsFull lifetime access
  • list-favsAccess on mobile and TV
  • list-favsCertificate of completion
course plublisher
Course Cloud

Key Concepts Covered by This Free Course:

  • Customer Relationship Management (CRM) strategies
  • Choosing the right CRM tool
  • Retaining customers through effective programs
  • Evaluating and reviewing CRM programs
  • Product selection based on customer requirements
  • Understanding the benefits of homegrown CRM
  • Successful CRM implementation

Course Overview:

In today’s competitive business landscape, customer satisfaction and retention are crucial for the success of any organisation. This Introduction to Customer Relationship Management course offers a comprehensive guide to understanding and implementing effective CRM strategies. Whether you are a marketer, salesperson, or business owner, this course provides valuable insights into customer retention and relationship-building.

In this course, you will learn about the various considerations in selecting the right CRM tool for your organisation and how to retain customers through effective programs. You will also gain knowledge on how to evaluate and review your CRM program and select products based on customer requirements. Additionally, you will explore the benefits of homegrown CRM and how to implement CRM strategies for your business successfully.

Course Benefits:

By taking this course, you will gain a deep understanding of CRM and how to apply it to your business. You will be equipped with the knowledge and skills to choose the right CRM tool and implement effective strategies for customer retention. This course offers an opportunity to learn from industry experts and gain a competitive edge in your career.

The benefits of this course go beyond theoretical knowledge, as it offers practical insights and techniques for implementing successful CRM programs. By the end of the course, you will be able to confidently evaluate, implement and review CRM programs to improve customer satisfaction and retention, and ultimately drive business growth.

Career Path:

  • CRM Analyst: Responsible for analysing customer data to develop and implement effective CRM strategies.
  • Customer Success Manager: Ensuring customer satisfaction and retention through effective relationship building and communication.
  • Sales Manager: Responsible for developing and implementing sales strategies that improve customer acquisition and retention.
  • Marketing Manager: Developing and implementing marketing strategies that improve customer acquisition and retention.
  • Business Development Manager: Developing and implementing strategies to increase revenue and customer retention.

Course content

  • video Module 01: Basic Introduction
  • video Module 02: Building the Future
  • video Module 03: Checklist for Success
  • video Module 04: Considerations in Tool Selection and Strategies for Customer Retention
  • video Module 05: Evaluating and Reviewing Your Program
  • video Module 06: Homegrown vs
  • video Module 07: Requirement Driven Product Selection

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About Course Publisher

Course Cloud
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