Fundamentals of Customer Relationship Management (CRM)

(7 students)
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This course includes:

  • list-favs56 minutes
  • list-favsCPD Accreditation
  • list-favs4 units
  • list-favsFull lifetime access
  • list-favsAccess on mobile and TV
  • list-favsCertificate of completion

Key Concepts Covered by This Free Course:

  • Develop an understanding of the importance of CRM in business.
  • Learn the fundamentals of CRM and its strategies.
  • Understand the benefits of implementing CRM in business.
  • Gain knowledge of the future of CRM and its emerging trends.
  • Learn how to design and implement CRM strategies.
  • Understand the role of technology in CRM.

Course Overview:

In the fast-paced and competitive world of business, customer relationship management (CRM) has become a critical aspect for companies to stay ahead of the game. The Fundamentals of Customer Relationship Management course is designed to provide learners with a comprehensive understanding of CRM and its impact on businesses. Through this course, learners will gain an understanding of the basics of CRM, its strategies, and the benefits of its implementation.

The course explores the future of CRM and its emerging trends, providing learners with insights into the role of technology in CRM. With a focus on designing and implementing effective CRM strategies, this course equips learners with the necessary knowledge and skills to succeed in the field of CRM.

Course Benefits: 

The Fundamentals of Customer Relationship Management course offers numerous benefits to learners. By the end of the course, learners will have gained a thorough understanding of CRM and its significance in business. The course is designed to equip learners with the skills and knowledge necessary to design and implement successful CRM strategies. Learners will understand how to use technology to enhance customer experiences and boost customer satisfaction. Additionally, learners will be able to analyze and interpret customer data to drive effective marketing campaigns.

Career Path:

  • CRM Specialist – Develop and implement CRM strategies to improve customer experiences and boost customer satisfaction.
  • Customer Service Manager – Manage and improve customer service operations to meet customer expectations and improve customer retention.
  • Marketing Manager – Use CRM data to develop effective marketing campaigns and strategies that resonate with target audiences.
  • Sales Manager – Utilize CRM strategies to boost sales, meet sales targets, and increase revenue.
  • Business Development Manager – Develop and maintain strong relationships with customers and stakeholders to drive business growth and success.
  • Data Analyst – Analyze and interpret customer data to improve business operations, boost customer engagement, and optimize customer experiences.

Course content

  • video Introduction to Customer Relationship Management (CRM)
    00:12:00
  • video CRM Fundamentals
    00:11:00
  • video CRM Strategies
    00:19:00
  • video Future of CRM
    00:14:00
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