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Fundamentals of Copywriting

(2 students)

This course includes:

00:56:00 hours

CPD Accreditation

5 units

Full lifetime access

Access on mobile and TV

Certificate of completion

One Education
Course Publisher

One Education

Key Concepts Covered by This Free Course

  • Understand the basics and principles of copywriting.
  • Develop writing skills for different platforms and audiences.
  • Learn to craft compelling headlines that grab attention.
  • Understand the importance of persuasive language and tone in copywriting.
  • Learn how to effectively use persuasive techniques like emotional appeals and storytelling.
  • Develop an understanding of the ethical and legal considerations in copywriting.

Course Overview

In the digital age, copywriting has become a crucial element in marketing and advertising. A well-crafted copy can make or break a campaign. This course on Fundamentals of Copywriting is designed to help you develop the essential skills needed to write compelling copies that engage and persuade your audience. Throughout the course, you will learn the basics and principles of copywriting, develop writing skills for different platforms and audiences, and master the art of crafting eye-catching headlines that grab attention. You will also learn about the importance of persuasive language and tone in copywriting and how to effectively use persuasive techniques like emotional appeals and storytelling. By the end of the course, you will have a solid understanding of the ethical and legal considerations in copywriting and the ability to write copy that converts.

Course Benefits

This course will equip you with the fundamental knowledge and skills necessary to succeed in the field of copywriting. You will develop writing skills that can be applied across various platforms and audiences. By mastering the art of persuasive language and techniques, you will be able to create copies that grab attention and persuade your audience. In addition, the course will also provide you with an understanding of the ethical and legal considerations in copywriting, ensuring that your copies are not only persuasive but also ethical and compliant with legal requirements. Whether you're a marketing professional or an aspiring copywriter, this course is an essential stepping stone in your career journey.

Career Path

  • Copywriter - Develop written content for various mediums such as print, digital, and social media.
  • Advertising Copywriter - Develop and write advertising copy that persuades consumers to take action.
  • Content Writer - Develop written content for various platforms such as blogs, articles, and social media posts.
  • Social Media Manager - Create and manage social media content for brands and businesses.
  • Brand Strategist - Develop and implement brand messaging strategies for companies and organizations.
  • Marketing Manager - Develop marketing strategies and oversee marketing campaigns for products or services.
Course content

Fundamentals of Copywriting

Introduction to Copywriting


Basics of Copywriting


Essential Copywriting Skills Part 1


Essential Copywriting Skills Part 2


Eye-Catching Headlines


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About Course Publisher

One Education
One Education

238 Courses

One Education offers a range of courses designed to advance your professional skills, boost your CV and enhance your career. All our courses offer a variety of learning materials including video and audio lectures, online exams, test areas, as well as traditional handouts.

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