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Email Marketing for Beginners

(6 students)

This course includes:

02:00:00 hours

CPD Accreditation

18 units

Full lifetime access

Access on mobile and TV

Certificate of completion

Training Express
Course Publisher

Training Express

Key Concepts Covered by This Free Course:

  • Gain a comprehensive understanding of email marketing fundamentals and strategies.
  • Learn how to build and grow an email list effectively to maximise reach.
  • Develop skills in crafting compelling email copy that engages and converts.
  • Explore email analytics and automation tools to optimise campaign performance.
  • Understand the importance of maintaining email lists through surveys for better targeting.
  • Acquire knowledge on leveraging email marketing as a valuable component of online marketing.


Welcome to Email Marketing for Beginners, where you will learn how to harness the power of email marketing to grow your business or brand. With the rise of digital marketing, email marketing has become a vital tool in reaching and engaging with customers. In this course, you will learn the fundamentals of email marketing, including how to build and grow your email list, write effective email copy, and analyse and optimise email campaigns. Our course will guide you through each module, from building your email list to using email analytics and automation tools. You will gain hands-on experience through practical exercises and real-world case studies, giving you the confidence to apply your new skills to your own business or brand. Whether you're new to email marketing or looking to refresh your knowledge, this course will provide you with the essential knowledge and strategies to succeed. 

Course Benefits 

In this course, you will learn how to leverage email marketing to increase your online presence and drive business growth. You will develop a deep understanding of the fundamental principles of email marketing and gain the skills to create effective email campaigns. Through exercises, you will learn how to build and grow your email list, write engaging email copy, and analyse email marketing data to optimise your campaigns. By the end of this course, you will be equipped with the knowledge and skills to create successful email marketing campaigns that drive results for your business or brand.

Career Path 

  • Email Marketing Specialist: Create and implement email marketing campaigns to drive engagement and conversions.
  • Digital Marketing Coordinator: Assist in developing and executing comprehensive digital marketing strategies, including email campaigns.
  • Marketing Automation Manager: Utilise automation tools to streamline marketing processes, including email campaigns, for optimal efficiency.
  • Content Marketing Strategist: Develop content-driven email marketing strategies to attract and retain customers.
  • Customer Relationship Manager: Nurture customer relationships through targeted email communication and personalised campaigns.
  • E-commerce Marketing Manager: Leverage email marketing to drive sales and customer retention for online businesses.
Course content


Email Marketing 2019 Beginners Guide – Overview


Introduction To Email Marketing


AIDA Marketing – Understanding The Buyers Journey


Email Marketing – Grasping The Concept


Email Marketing Software – Choosing Your Email Marketing Provider


Building Your Email Marketing List


Different Ways To Get An Email Sign Up


Asking For The Email


The Magic Of PDF’s


An Email List Is For Selling Stuff – Right?


Email Marketing Styles


Email Writing Styles


Email Copywriting – Using AIDA


Email Spam Traps & Pitfalls


Email Analytics – What To Measure


Email Automations – Understanding Their Usage


Surveys – How To Use Them To Improve Your List


Closing thoughts


Complete This CPD Accredited Course & Get Your Framed Certificate!


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About Course Publisher

Training Express
Training Express

185 Courses

Training Express is a leading course provider, established by a dedicated team of experts working across the UK. We deliver accredited certification and training to UK businesses looking to improve organisational performance. Our comprehensive courses cover a broad range of sectors and industries, with a focus on promoting high standards of food hygiene, business wellbeing and safety in the workplace.

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