Key Concepts Covered by This Free Course:
- Gain a comprehensive understanding of email marketing fundamentals and strategies.
- Learn how to build and grow an email list effectively to maximise reach.
- Develop skills in crafting compelling email copy that engages and converts.
- Explore email analytics and automation tools to optimise campaign performance.
- Understand the importance of maintaining email lists through surveys for better targeting.
- Acquire knowledge on leveraging email marketing as a valuable component of online marketing.
Overview
Welcome to Email Marketing for Beginners, where you will learn how to harness the power of email marketing to grow your business or brand. With the rise of digital marketing, email marketing has become a vital tool in reaching and engaging with customers. In this course, you will learn the fundamentals of email marketing, including how to build and grow your email list, write effective email copy, and analyse and optimise email campaigns. Our course will guide you through each module, from building your email list to using email analytics and automation tools. You will gain hands-on experience through practical exercises and real-world case studies, giving you the confidence to apply your new skills to your own business or brand. Whether you're new to email marketing or looking to refresh your knowledge, this course will provide you with the essential knowledge and strategies to succeed.Course Benefits
In this course, you will learn how to leverage email marketing to increase your online presence and drive business growth. You will develop a deep understanding of the fundamental principles of email marketing and gain the skills to create effective email campaigns. Through exercises, you will learn how to build and grow your email list, write engaging email copy, and analyse email marketing data to optimise your campaigns. By the end of this course, you will be equipped with the knowledge and skills to create successful email marketing campaigns that drive results for your business or brand.Career Path
- Email Marketing Specialist: Create and implement email marketing campaigns to drive engagement and conversions.
- Digital Marketing Coordinator: Assist in developing and executing comprehensive digital marketing strategies, including email campaigns.
- Marketing Automation Manager: Utilise automation tools to streamline marketing processes, including email campaigns, for optimal efficiency.
- Content Marketing Strategist: Develop content-driven email marketing strategies to attract and retain customers.
- Customer Relationship Manager: Nurture customer relationships through targeted email communication and personalised campaigns.
- E-commerce Marketing Manager: Leverage email marketing to drive sales and customer retention for online businesses.
Course content
Introduction To Email Marketing
00:01:00
AIDA Marketing – Understanding The Buyers Journey
00:07:00
Email Marketing – Grasping The Concept
00:08:00
Email Marketing Software – Choosing Your Email Marketing Provider
00:06:00
Building Your Email Marketing List
00:06:00
Different Ways To Get An Email Sign Up
00:08:00
Asking For The Email
00:05:00
The Magic Of PDF’s
00:09:00
An Email List Is For Selling Stuff – Right?
00:08:00
Email Marketing Styles
00:06:00
Email Writing Styles
00:08:00
Email Copywriting – Using AIDA
00:08:00
Email Spam Traps & Pitfalls
00:11:00
Email Analytics – What To Measure
00:10:00
Email Automations – Understanding Their Usage
00:04:00
Surveys – How To Use Them To Improve Your List
00:13:00
Closing thoughts
00:01:00
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About Course Publisher
Training Express
185 Courses
Training Express is a leading course provider, established by a dedicated team of experts working across the UK. We deliver accredited certification and training to UK businesses looking to improve organisational performance. Our comprehensive courses cover a broad range of sectors and industries, with a focus on promoting high standards of food hygiene, business wellbeing and safety in the workplace.
