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Customer Relationship Management (CRM) - Customer Complaints and Relationship

(3 students)

This course includes:

01:03:00 hours

CPD Accreditation

5 units

Full lifetime access

Access on mobile and TV

Certificate of completion

One Education
Course Publisher

One Education

Key Concepts Covered by This Free Course:

  • Understand the fundamentals of customer relationship management and its importance in business.
  • Learn data analysis techniques used in CRM to identify customer needs and preferences.
  • Understand the role of CRM databases in managing customer information and maintaining relationships.
  • Learn strategies for deepening customer relationships and building brand loyalty.
  • Develop skills to handle customer complaints effectively and turn them into opportunities for relationship-building.
  • Apply customer relationship management techniques to improve overall business performance.

Course Overview:

In today's competitive business environment, customer relationship management (CRM) has become an essential tool for building and maintaining customer loyalty. This course will provide you with a comprehensive understanding of CRM and its role in business success. You'll learn about data analysis techniques used in CRM, strategies for building and deepening customer relationships, and effective complaint handling techniques. You'll also gain insights into CRM databases and how they can be used to manage customer information and improve business performance.

Course Benefits:

By the end of this course, you'll have the knowledge and skills necessary to effectively manage customer relationships, improve customer satisfaction, and enhance brand loyalty. You'll be able to analyze customer data and use it to make informed business decisions, identify customer needs and preferences, and build lasting relationships with customers. You'll also develop the skills to handle customer complaints effectively and turn them into opportunities for building stronger customer relationships. With this course, you'll be well-prepared to meet the challenges of today's competitive business environment.

Career Path:

  • Customer Relationship Manager: Responsible for managing customer relationships and ensuring customer satisfaction.
  • CRM Data Analyst: Analyzes customer data to identify trends and patterns, and makes data-driven recommendations for improving customer relationships.
  • CRM Database Administrator: Responsible for managing and maintaining customer databases to ensure accurate and up-to-date customer information.
  • Complaints Resolution Specialist: Handles customer complaints and works to resolve issues while maintaining positive customer relationships.
  • Customer Service Manager: Oversees customer service operations and ensures high levels of customer satisfaction and loyalty.
  • Sales Representative: Uses customer relationship management techniques to build and maintain relationships with customers and increase sales.
Course content

Customer Relationship Management (CRM) - Customer Complaints and Relationship

Introduction to Customer Relationship Management (CRM)


Data Analysis in CRM


CRM Databases


Deepening Customer Relationship


Handling Customer Complaints


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About Course Publisher

One Education
One Education

238 Courses

One Education offers a range of courses designed to advance your professional skills, boost your CV and enhance your career. All our courses offer a variety of learning materials including video and audio lectures, online exams, test areas, as well as traditional handouts.

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