Learning Outcomes:
- Develop a communications plan for your small business
- Craft and deliver effective messages using storytelling techniques
- Write media releases that successfully communicate information to the public
- Apply the five C’s to ensure successful message delivery
- Manage communication effectively during times of crisis
- Use time-saving techniques to polish communication efforts
- Utilise communication strategies to enhance results, both online and offline.
Course Overview:
Throughout several modules, you'll learn how to craft effective messages, develop a communications plan, and communicate with your target audience using online and offline channels. From storytelling techniques to writing media releases, we'll teach you the ins and outs of successful communication. Our course is designed with small business owners in mind, providing practical and actionable advice that can be implemented immediately. No matter your industry or niche, you'll come away with a better understanding of how to communicate with your target audience and build your brand online and offline.Course Benefits:
By taking our Communications for Small Business Owners course, you'll gain the skills and knowledge necessary to communicate effectively with your target audience. Whether you're looking to write more compelling media releases or develop a comprehensive communications plan, our course will provide the tools you need to succeed. With our course, you'll learn time-saving techniques to help you polish your communication efforts, as well as strategies for enhancing your results both online and offline. By the end of the course, you'll be able to develop and deliver effective messages, manage communication during times of crisis, and utilise communication strategies to build your brand and reach your business goals.Career Path:
- Marketing Communications Specialist - Develop and execute marketing communication strategies for various industries.
- Public Relations Manager - Manage and oversee public relations efforts, including media relations and crisis management.
- Content Strategist - Develop and execute content strategies across various channels, including social media and email marketing.
- Brand Manager - Develop and maintain a brand's identity and reputation across various channels.
- Social Media Manager - Manage and oversee a brand's social media presence, including content creation and engagement efforts.
- Communications Consultant - Provide communication and marketing advice to small businesses and organisations.
Course content
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About Course Publisher
One Education
238 Courses
One Education offers a range of courses designed to advance your professional skills, boost your CV and enhance your career. All our courses offer a variety of learning materials including video and audio lectures, online exams, test areas, as well as traditional handouts.
